Forrester

Vendor Specialization Is In The Spotlight In Forrester's B2B and B2C Commerce Landscape

• Two things are true: The Commerce Solutions market continues to evolve, and more vendors that once specialized in B2B or B2C use cases exclusively now cover the other model as we

The Tides Have Turned: Forrester's EUEM Solutions Wave Is Now DEXM Solutions

• And when the terminology used to describe a market no longer reflects how buyers, practitioners, and vendors describe the solutions within it, it’s time to reassess. • For almost

The Tides Have Turned: The Forrester Wave™ For EUEM Solutions Is Now DEXM Solutions

• And when the terminology used to describe a market no longer reflects how buyers, practitioners, and vendors describe the solutions within it, it’s time to reassess. • For almost

Build The Experience AI Can't: Announcing Forrester's 2026 CX Events

• AI is transforming the customer experience landscape. • It’s supercharging content creation, powering agents, streamlining service, and optimizing journeys in ways we couldn’t ha

From Pandemic Peak To Practical Reality: The New Virtual Event Landscape

• Virtual events remain, but pandemic-style multiday events are fading. • Marketers favor sub-60-minute webinars, with 43% planning more. • Repurposing content extends event life,

Elastic named a Leader in The Forrester Wave™: Security Analytics Platforms, Q4 2022

• Elastic named Leader in Forrester Wave Q4 2022 Security Analytics Platforms. • Highest strategy score, praised for standout data visualizations. • Cloud-agnostic platform offers