• Virtual events remain, but pandemic-style multiday events are fading. • Marketers favor sub-60-minute webinars, with 43% planning more. • Repurposing content extends event life, boosting ongoing engagement. • Core platform features are commoditized; differentiation now hinges on data and integration. • Forrester’s new report guides vendors selection and future market trends. • Only 16% use a single platform for in-person and virtual events.
Article Summaries:
- From Pandemic Peak To Practical Reality: The New Virtual Event Landscape Virtual events aren’t disappearing - but they are transforming. Forrester data shows that while a majority of marketers believe that virtual events are a permanent part of their event mix, the pandemic days of multiday, multisession virtual events are long gone. Instead, marketers are focused on simpler virtual events, with 43% planning to run more sub-60-minute, single-session “webinars” moving forward. There is also an increasing focus on extending the life and reach of virtual events through insight and content repurpo
Sources: