• Two things are true: The Commerce Solutions market continues to evolve, and more vendors that once specialized in B2B or B2C use cases exclusively now cover the other model as well • Some vendors still provide deep specialization - sometimes exclusively - in one model or the other • As we continue to witness the blending of B2B and B2C commerce models, I’m thrilled to share that our newly releasedForrester Landscape™: Commerce Solutionsreport unites both B2B and B2C commerce solutions in a single, comprehensive view • In this research, most of the 23 vendors selected both B2B- and B2C-specific extended use cases as their current areas of focus • Even when Forrester researched B2B and B2C vendors in separate reports, the majority of vendors and criteria were repeated in both reports • Vendor’s GTM Focus Areas Reveal Specialization Despite the overlap, it’s crucial that we show the specialty areas of focus for vendors that choose just one lane, as well as the specialized strengths for broader solutions

Article Summaries:

  • Vendor Specialization Is In The Spotlight In Forrester’s B2B and B2C Commerce Landscape Two things are true: - The Commerce Solutions market continues to evolve, and more vendors that once specialized in B2B or B2C use cases exclusively now cover the other model as well. - Some vendors still provide deep specialization - sometimes exclusively - in one model or the other. As we continue to witness the blending of B2B and B2C commerce models, I’m thrilled to share that our newly released Forrester Landscape™: Commerce Solutions report unites both B2B and B2C commerce solutions in a single, compr

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