• Email Bluesky Facebook LinkedIn Reddit Whatsapp X Illustration: Jacey The associate stops them right there • “Guys, you lost me,” he says, staring at slide three, which is actually only slide two if you don’t count the title slide • This one is his, and it’s called ‘How the Magic Happens’ • It shows a complex software architecture for how they’re solving the multibillion-dollar crisis of limited premium advertising inventory • “We’re injecting ads,” explains Yuri, “into ads • " The associate seems flummoxed

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  • The associate stops them right there. “Guys, you lost me,” he says, staring at slide three, which is actually only slide two if you don’t count the title slide. Sebastian sighs. This one is his, and it’s called ‘How the Magic Happens’. It shows a complex software architecture for how they’re solving the multibillion-dollar crisis of limited premium advertising inventory. “We’re injecting ads,” explains Yuri, “into ads.” The associate seems flummoxed. “So there’s an ad …” he tries again. “Yes,” says Yuri. “And in the ad …” “Bingo.” “Interesting.” When the pitch is over, seven minutes later, the

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