New Meridian tool puts MMM insights directly in marketers' hands.

New Meridian tool puts MMM insights directly in marketers' hands.

• Nearly 40% of marketers surveyed say their organizations struggle to connect Marketing Mix Model (MMM) outputs to real-world business decisions, according to a recent Harvard Bus

Big Tech · February 19, 2026 (updated February 25, 2026) · 2 min · 262 words