• Nearly 40% of marketers surveyed say their organizations struggle to connect Marketing Mix Model (MMM) outputs to real-world business decisions, according to a recent Harvard Business Review Analytic Services report.1Since introducing Meridian, our open-source MMM, we’ve been focused on addressing this long-standing challenge by making its insights accessible. • Today we’re introducing Scenario Planner to help decision makers and data scientists alike bridge the gap between analytics and planning. • Scenario Planner is a user-friendly interface that allows marketers to experiment with different budget scenarios and see real-time ROI estimates - no coding required. • It transforms the conversation from a look back at what happened to a collaborative plan for what’s next, regardless of technical expertise. • By connecting marketing teams with the Scenario Planner, we’re making it easier than ever to use measurement insights to inform business decisions. • Meridian has always been transparent; now, it’s truly accessible.

Article Summaries:

  • Nearly 40 % of marketers say they cannot translate Marketing Mix Model (MMM) results into actionable business decisions, a gap highlighted in a Harvard Business Review Analytic Services report. In response, the creators of the open‑source MMM platform Meridian have launched Scenario Planner, a no‑code interface that lets users test budget scenarios and view real‑time ROI estimates. The tool aims to shift the focus from retrospective analysis to collaborative planning, enabling marketers and data scientists alike to apply measurement insights directly to future campaigns. By making MMM outputs more accessible, Meridian seeks to bridge the analytics‑to‑action divide in marketing teams.

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