From chickens to humans, animals think 'bouba' sounds round

From chickens to humans, animals think 'bouba' sounds round

• Does ‘bouba’ sound round to you? • Neither are real words, but we’ve known for decades that people who hear them tend to associate them with round objects. • There have been plen

Consumer Tech · February 19, 2026 (updated February 20, 2026) · 2 min · 235 words
From chickens to humans, animals think 'bouba' sounds round

From chickens to humans, animals think 'bouba' sounds round

• Does ‘bouba’ sound round to you? • Neither are real words, but we’ve known for decades that people who hear them tend to associate them with round objects. • There have been plen

Science · February 19, 2026 (updated February 25, 2026) · 2 min · 251 words
Newly hatched chickens form the same sound association we do

Newly hatched chickens form the same sound association we do

• Does ‘bouba’ sound round to you? • Neither are real words, but we’ve known for decades that people who hear them tend to associate them with round objects. • There have been plen

Science · February 19, 2026 (updated February 20, 2026) · 2 min · 240 words