• Column Science Health The wellness wild west’s latest skincare fad is salmon sperm Skinfluencers swear topical salmon-sperm serums will make your skin glow. • The reality is a bit less impressive. • If you buy something from a Verge link, Vox Media may earn a commission.See our ethics statement. • Link Share Gift If you buy something from a Verge link, Vox Media may earn a commission.See our ethics statement. • This isOptimizer, a weekly newsletter sent every Friday from Verge senior reviewerVictoria Songthat dissects and discusses the latest gizmos and potions that swear they’re going to change your life. • Opt in forOptimizerhere.

Article Summaries:

  • The latest buzz in the wellness market is a topical serum called Rejuran, whose key ingredient is polydeoxyribonucleotide (PDRN) derived from salmon sperm. Skinfluencers tout the product as a “game‑changer,” claiming it boosts collagen, elasticity, and skin texture through deep absorption. PDRN originally came from human placenta and has been studied for wound‑healing when injected, though it is not FDA‑approved in the U.S. The topical version, priced around $52, has gained traction after celebrity endorsements and viral videos of painful injectable facials. However, scientific evidence for significant topical benefits remains limited.

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