• Key Takeaways Salesforce and MrBeast teamed up for The Million Dollar Puzzle. • Slackbot sits at the center of the action. • The campaign is a shift in how Salesforce approaches marketing. • Enter the contest athttps://mrbeast.salesforce.com/ Typically, brands can spendmonths or a yearcreating a 30-second Super Bowl spot. • This year, MrBeast and Salesforce made one in just 27 days. • The resulting campaign is part high-octane TV commercial, part digital treasure hunt, part real-world product demonstration.

Article Summaries:

  • Salesforce partnered with YouTube star MrBeast to launch “The Million‑Dollar Puzzle,” a Super Bowl‑era marketing campaign that blends a 30‑second TV spot, behind‑the‑scenes footage, and a real‑world treasure hunt. Created in just 27 days, the campaign centers on Slackbot, Salesforce’s AI assistant, which participants use to decode clues hidden in the commercial, QR codes, and social posts. The first solver can send a direct Slack message to MrBeast and win a $1 million prize. The project showcases Salesforce’s shift toward influencer‑driven, rapid‑production marketing and demonstrates Slack’s role in coordinating large‑scale creative work.

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