• Substack has updated its partnership with betting platform Polymarket, “introducing native tools that make it easier to share, discuss, and debate prediction market data directly on Substack.” Additionally, Polymarket will effectively pay “a cohort of creators,” including Matt Yglesias, to use its data though the newsletter platform’s pilot sponsorships program. • Prop bet Regulators noticed Polymarket and Kalshi rake in cash on sports bets. • So now they’re cosplaying as the future of news. • Prop bet Regulators noticed Polymarket and Kalshi rake in cash on sports bets. • So now they’re cosplaying as the future of news. • This is just the latest foray of prediction markets into media.
Article Summaries:
- Substack has refreshed its partnership with betting‑platform Polymarket, adding native tools that let writers embed, discuss and debate prediction‑market data directly within their newsletters. Polymarket will also compensate a cohort of creators-including Matt Yglesias-through Substack’s pilot sponsorships program. The move follows a broader trend of media outlets incorporating betting data: Dow Jones recently announced plans to embed Polymarket odds in its content, CNN added Kalshi’s odds, and CNBC agreed to use Kalshi data in programming. The partnership signals a growing convergence between prediction markets and news distribution, with platforms offering financial incentives for creators to leverage market data.
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