• As 2025 drew to a close, Instagram head Adam Mosseri ended the year by doom-posting about AI. • “Authenticity is becoming infinitely reproducible,” Mosseri lamented. • “Everything that made creators matter - the ability to be real, to connect, to have a voice that couldn’t be faked - is now accessible to anyone with the right tools.” But people, Mosseri insisted, still wanted “content that feels real.” His proposed solution was finding a way to label real media. • “Camera manufacturers will cryptographically sign images at capture, creating a chain of custody,” he said. • The result would be a trustworthy system for determining what’s not AI. • If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it It’s harder to clean up a mess you’re still actively making.
Article Summaries:
- In late‑2025 Instagram chief Adam Mosseri warned that AI‑generated content is eroding authenticity, urging a system that labels genuine media. He cited the Coalition for Content Provenance and Authenticity (C2PA), a standard created in 2021 by Adobe, Intel, Microsoft, ARM, Truepic and the BBC, which embeds metadata at capture to prove a file’s origin and whether AI was used. While major tech firms-including Meta, Google, OpenAI and TikTok-support C2PA, critics argue that Instagram’s adoption merely co‑opts the standard without meaningfully curbing the spread of synthetic content. The article highlights the tension between industry backing and the perceived lack of real action against AI‑driven misinformation.
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