• As 2025 drew to a close, Instagram head Adam Mosseri ended the year by doom-posting about AI. • “Authenticity is becoming infinitely reproducible,” Mosseri lamented. • “Everything that made creators matter - the ability to be real, to connect, to have a voice that couldn’t be faked - is now accessible to anyone with the right tools.” But people, Mosseri insisted, still wanted “content that feels real.” His proposed solution was finding a way to label real media. • “Camera manufacturers will cryptographically sign images at capture, creating a chain of custody,” he said. • The result would be a trustworthy system for determining what’s not AI. • Does Big Tech actually care about fighting AI slop?
Article Summaries:
- Instagram chief Adam Mosseri warned that AI is eroding authenticity, proposing that cameras cryptographically sign images to prove they’re not AI‑generated. He cited the Coalition for Content Provenance and Authenticity (C2PA), a standard backed by Adobe, Intel, Microsoft, and others, as the solution. However, critics note that Instagram already uses C2PA yet offers little practical help to users, who must still manually check for the invisible metadata. While major tech firms-including Meta, Google, and TikTok-support C2PA and similar provenance tools, the system’s real‑world effectiveness in curbing AI‑generated “slop” remains limited.
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