• Earlier this week, the UKâs Competition and Markets Authority (CMA) opened its consultation on a package of proposed conduct requirements for Google. • The consultation invites comments on the proposed requirements before the CMA imposes any final measures. • These new rules aim to address the lack of choice and transparency that publishers (broadly defined as âany party that makes content available on the webâ) face over how Google uses search to fuel its generative AI services and features. • These are the first consultations on conduct requirements launched under the digital markets competition regime in the UK. We welcome the CMAâs recognition that publishers need a fairer deal and believe the proposed rules are a step into the right direction. • Publishers should be entitled to have access to tools that enable them to control the inclusion of their content in generative AI services, and AI companies should have a level playing field on which to compete. But we believe the CMA has not gone far enough and should do more to safeguard the UKâs creative sector and foster healthy competition in the market for generative and agentic AI. CMA designation of Google as having Strategic Market Status In January 2025, the UKâs regulatory landscape underwent a significant legal shift with the implementation of the Digital Markets, Competition and Consumers Act 2024 (DMCC). • Rather than relying on antitrust investigations to address risks to competition, the CMA can now designate firms as h

Earlier this week, the UKâs Competition and Markets Authority (CMA) opened its consultation on a package of proposed conduct requirements for Google.

Article Summaries:

  • Earlier this week, the UKâs Competition and Markets Authority (CMA) opened its consultation on a package of proposed conduct requirements for Google. The consultation invites comments on the proposed requirements before the CMA imposes any final measures. These new rules aim to address the lack of choice and transparency that publishers (broadly defined as âany party that makes content available on the webâ) face over how Google uses search to fuel its generative AI services and features. These are the first consultations on conduct requirements launched under the digital markets competition r
  • The UK Competition and Markets Authority (CMA) has opened a consultation on new conduct rules for Google, following its designation of the company as a Strategic Market Status (SMS) holder under the Digital Markets, Competition and Consumers Act 2024. The proposed rules aim to give publishers greater control over how Google’s search crawler feeds content into its generative‑AI services, such as AI Overviews and AI Mode. While the consultation marks the first use of conduct requirements under the digital‑markets regime, industry groups argue the measures are insufficient to protect the creative sector and ensure fair competition.

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