Matching sounds to shapes: Evidence of the bouba-kiki effect in naïve baby chicks
• Science, Volume 391, Issue 6787, Page 836-839, February 2026. • Science, Volume 391, Issue 6787, Page 836-839, February 2026.
Bouba-Kiki
Matching sounds to shapes: Evidence of the bouba-kiki effect in naïve baby chicks
• Science, Volume 391, Issue 6787, Page 836-839, February 2026.
The bouba-kiki effect: Baby chicks match sounds to shapes just like humans
• When we hear certain sounds, our brains often pair them with specific shapes. • For example, most people will associate a sharp-sounding word with a jagged, pointed shape, while