Ads Decoded episode 3 explores how Google is reimagining Search ads experiences in a way that delivers value for both users and advertisers.

Ads Decoded episode 3 explores how Google is reimagining Search ads experiences in a way that delivers value for both users and advertisers.

• Ever wondered why the text asset you meant as a headline is showing as a sitelink • Or why Google introduced a button that lets users hide ads on Search • These are just two exam

Big Tech · February 25, 2026 (updated February 25, 2026) · 2 min · 254 words

GPU-Serving Two-Tower Models for Lightweight Ads Engagement Prediction

• Yuanlu Bai | Machine Learning Engineer II, L1 Conversion and Shopping Modeling; Yao Cheng | Sr. • Machine Learning Engineer, L1 Conversion and Shopping Modeling; Xiao Yang | Sr.

Engineering Blogs · February 13, 2026 (updated February 25, 2026) · 2 min · 224 words

GPU-Serving Two-Tower Models for Lightweight Ads Engagement Prediction

• Yuanlu Bai | Machine Learning Engineer II, L1 Conversion and Shopping Modeling; Yao Cheng | Sr. • Machine Learning Engineer, L1 Conversion and Shopping Modeling; Xiao Yang | Sr.

Contextual Relevance of Ads @ Reddit

• Written by Daniel Peters , Aleksandr Plentsov , and Anand Natu. • The Why One of Reddit’s core differentiators as a platform is the tremendous variety and depth of authentic huma

Engineering Blogs · February 9, 2026 (updated February 24, 2026) · 2 min · 227 words

Beyond Two Towers: Re-architecting the Serving Stack for Next-Gen Ads Lightweight Ranking Models...

• Beyond Two Towers: Re-architecting the Serving Stack for Next-Gen Ads Lightweight Ranking Models (Part 1) Authors: Xiao Yang | Senior Staff Machine Learning Engineer; Ang Xu | Pr

Beyond Two Towers: Re-architecting the Serving Stack for Next-Gen Ads Lightweight Ranking Models...

• Beyond Two Towers: Re-architecting the Serving Stack for Next-Gen Ads Lightweight Ranking Models (Part 1) Authors: Xiao Yang | Senior Staff Machine Learning Engineer; Ang Xu | Pr

Engineering Blogs · February 2, 2026 (updated February 25, 2026) · 2 min · 341 words
Ads Candidate Generation using Behavioral Sequence Modeling

Ads Candidate Generation using Behavioral Sequence Modeling

• Ads Candidate Generation using Behavioral Sequence Modeling Lakshmi Manoharan | Senior Machine Learning Engineer, Ads Vertical Modeling; Karthik Jayasurya | Staff Machine Learnin

Ads Candidate Generation using Behavioral Sequence Modeling

• Lakshmi Manoharan | Senior Machine Learning Engineer, Ads Vertical Modeling; Karthik Jayasurya | Staff Machine Learning Engineer, Ads Signals ; Ziwei Guo | Senior Machine Learnin

Engineering Blogs · January 28, 2026 (updated February 25, 2026) · 2 min · 290 words

Leveraging Real-Time User Actions to Personalize Etsy Ads

• Personalization is key to match Etsy’s unique marketplace with the right buyer at the right time. • Etsy introduced ADPM, a reusable three‑component deep learning module that lea

Engineering Blogs · July 14, 2023 (updated February 24, 2026) · 3 min · 631 words