• Despite a weak overall macroeconomic backdrop, warehouse automation order intake rose by 7% in 2025, noted Interact Analysis. • The market research firm attributed the growth to multiple factors rather than strong demand. • For instance, Interact Analysis found that project values were inflated by rising steel and labor costs, causing order intakes to rise even without an increase in underlying demand. • It also noted that slow momentum in the market was offset by large-scale facility investments fromretailgiants such asAmazon,Walmart, and Tesco, helping to boost last year’s total orders. • “Growth in warehouse automation over the coming years will be driven by shifting investment priorities and changing production strategies,” stated Interact Analysis. • “Strong industry sectors for growth are expected to be general merchandise, durablemanufacturing, andfood and beverage.” In addition, the Wellingborough, U.K.-basedfirmpredicted renewed growth for theparcelsector, with an average annual growth rate of approximately 6% forecast between 2025 and 2030.

Article Summaries:

  • Warehouse automation orders rose 7 % in 2025, Interact Analysis reported, despite a weak macro backdrop. The firm said the increase was largely due to higher project values from rising steel and labor costs and large‑scale investments by retailers such as Amazon, Walmart and Tesco, rather than a surge in underlying demand. Interact projects global growth of about 6 % annually through 2030, with EMEA leading at 7 %, followed by the Americas (6 %) and APAC (5 %). The parcel sector is expected to grow 6 % per year, driven by last‑mile delivery investments, while grocery automation in the Americas may slow as CapEx cycles mature.

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