• US firm to leverage Formula 1 engineering to build affordable $30,000 electric truck Ford is making a big bet on their Universal EV platform and electric truck plan. • A Michigan-based company is reshaping its electric-vehicle strategy with the goal of launching a midsize electric pickup priced at about $30,000. • Ford Motor company is targeting a broader segment of mainstream buyers. • After absorbing heavy financial losses from earlier EV programs - including scaling back ambitions around the Ford F-150 Lightning - Ford has shifted its focus toward affordability, efficiency, and simplified engineering. • Rather than adapting gasoline platforms, Ford is developing this truck on a clean-sheet architecture known as the Ford Universal EV Platform, designed specifically to lower production complexity and cost. • Bringing in engineering talent with experience in Formula 1 Reports have revealed that a key part of the strategy involves bringing in engineering talent with experience in Formula 1, where performance depends on maximizing efficiency and minimizing weight.
Article Summaries:
- US firm to leverage Formula 1 engineering to build affordable $30,000 electric truck Ford is making a big bet on their Universal EV platform and electric truck plan. A Michigan-based company is reshaping its electric-vehicle strategy with the goal of launching a midsize electric pickup priced at about $30,000. Ford Motor company is targeting a broader segment of mainstream buyers. After absorbing heavy financial losses from earlier EV programs - including scaling back ambitions around the Ford F-150 Lightning - Ford has shifted its focus toward affordability, efficiency, and simplified enginee
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