• Business News Ubisoft announces new Assassin’s Creed leadership team One of Ubisoft’s new creative houses has new leads. • February 23, 2026 New leadership is taking over Ubisoft’s Vantage Studios,one of Ubisoft’s new “creative houses.“Though Vantage Studios is responsible for Ubisoft’s largest brands-Assassin’s Creed, Rainbow Six, and Far Cry-the three executives will lead the future of Assassin’s Creed only. • Martin Schelling is now Assassin’s Creed’s brand lead, “responsible for overall strategy and long-term vision,“according to a news releasepublished Monday. • Schelling was previously Ubisoft’s chief production officer, and had worked onAssassin’s Creed: Black FlagandAssassin’s Creed: Valhalla, among others. • Jean Guesdon is the new Assassin’s Creed content head, leading the franchise’s “overall creative direction,” support[ing] individual games,” and “guid[ing] the future of Assassin’s Creed while staying true to its core DNA,” according to the release. • Guesdon has worked on Ubisoft games since the original 2007 game, and was creative director onAssassin’s Creed OriginsandAssassin’s Creed: Black Flag.

Article Summaries:

  • Ubisoft has reshuffled its Assassin’s Creed leadership under its new Vantage Studios “creative house.” Martin Schelling will serve as brand lead, overseeing strategy and long‑term vision; Jean Guesdon will head content, guiding creative direction; and François de Billy will manage production excellence. The trio will join existing leaders Andrée‑Anne Boisvert and Lionel Hiller over the next few weeks. Vantage Studios, funded by a $1.25 billion Tencent investment, is part of Ubisoft’s broader restructuring that has seen several projects canceled, office closures, and union‑led strikes over cost‑cutting and return‑to‑office mandates.
  • Ubisoft has appointed a new leadership trio for its flagship Assassin’s Creed franchise as part of a broader restructuring under the newly formed Vantage Studios. Martin Schelling will serve as brand lead, overseeing strategy and long‑term vision; Jean Guesdon will head content, guiding creative direction; and François de Billy will manage production excellence. The trio joins existing leaders Andrée‑Anne Boisvert and Lionel Hiller on the franchise team. Vantage Studios, a Tencent‑backed subsidiary created in 2025, houses Ubisoft’s largest brands and is part of a five‑house “creative house” initiative aimed at balancing autonomy with corporate alignment.

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