• The new Apple Sainte‑Catherine opens today in Montreal Media Text of this articleJanuary 16, 2026PHOTOSThe new Apple Sainte‑Catherine opens today in MontrealThe reimagined store reflects Apple’s commitment to downtown Montreal, reviving a historic building and doubling in sizeToday, the new Apple Sainte-Catherine opens its doors for customers in a reimagined space. • Situated in a historic building on the vibrant corner of Sainte-Catherine Street West and Rue de la Montagne, Apple Sainte-Catherine more than doubles the size of the store’s previous location, expanding Apple’s presence in downtown Montreal. • The store showcases Apple’s innovations in products and services while inviting customers to experience best-in-class support from highly knowledgeable Apple Specialists in a beautifully redesigned space.“For nearly 20 years, we’ve been proud to be part of the downtown Montreal community, whose spirit of creativity and innovation continues to inspire us,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. • “We’re incredibly excited to build on this long-standing relationship and create a destination where our customers can experience the very best of Apple, from our innovative products to the expert care and support of our amazing team.“Apple Sainte-Catherine has been thoughtfully designed to create an inviting space where everyone is welcome. • The store offers varied tables and seating heights, as well as access routes that give wheelchair users more space to navigate. • The façade of the store blends historic Saint-Marc stone from Quebec with local granite, while local copper artisans extensively restored the cornice that tops the building.Toward the back of the store, the dedicated Apple Pickup area makes it easy for customers to make a purchase on the Apple Store online and collect their products in store at a time that’s convenient for them, while the Genius Bar provides support from trusted Apple Specialists.

Article Summaries:

  • Apple has opened a new, reimagined Apple Store on Sainte‑Catherine Street in downtown Montreal. The historic building at the corner of Sainte‑Catherine West and Rue de la Montagne now houses a store that more than doubles the size of its previous location, reflecting the company’s commitment to the city’s creative community. The redesigned space features accessible design, a dedicated pickup area, a Genius Bar, and free “Today at Apple” sessions. The opening is highlighted by live art demos from Montreal illustrator Catherine Potvin, and the store’s 200‑person team offers multilingual support and local‑inspired programming. Apple now operates 28 Canadian stores, including five in Quebec.
  • Apple has opened a new, reimagined Apple Store on Sainte‑Catherine Street in downtown Montreal, more than doubling the size of its previous location. The store occupies a historic building at the corner of Sainte‑Catherine West and Rue de la Montagne, featuring a façade that blends Saint‑Marc stone with local granite and a copper‑restored cornice. Inside, the space offers accessible seating, a dedicated pickup area, a Genius Bar, and free Today at Apple sessions covering photography, video editing, and assistive technologies. The 200‑person team of specialists speaks dozens of languages. Opening celebrations include live art demos by local illustrator Catherine Potvin and on‑site illustrations for customers.

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