• Share this post Keep up with us Summary The Marketing Cloud and Adstra, in partnership with Databricks, are uniting data, technology, and creativity to help brands turn insights into action efficiently and responsibly.A unified data architecture and Clean Rooms enable secure, governed, and AI-powered collaboration across brands, agencies, and partners-without exposing raw data.This collaboration enhances identity resolution and audience enrichment at scale, delivering measurable improvements in targeting accuracy, privacy compliance, and marketing ROI for data-driven marketers. • The Marketing Cloud and Adstra, in partnership with Databricks, are uniting data, technology, and creativity to help brands turn insights into action efficiently and responsibly. • A unified data architecture and Clean Rooms enable secure, governed, and AI-powered collaboration across brands, agencies, and partners-without exposing raw data. • This collaboration enhances identity resolution and audience enrichment at scale, delivering measurable improvements in targeting accuracy, privacy compliance, and marketing ROI for data-driven marketers. • In 2026, the million dollar question for modern marketers has become: How do you enrich first-party datasets, uncover deeper audience insights, and launch effective campaigns all while maintaining strict privacy compliance and data security? • Stagwell and The Marketing Cloud are addressing this challenge head-on, along with new partners Databricks and Adstra.

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  • In 2026, Stagwell and The Marketing Cloud (TMC) announced a partnership with Databricks and Adstra to address marketers’ need for richer audience insights while preserving privacy. TMC’s AI‑powered platform will integrate high‑quality, multi‑source data with brands’ first‑party data, streamlining ingestion, normalization, and omnichannel activation. Databricks’ Clean Rooms provide a privacy‑safe environment that uses Delta Sharing and Unity Catalog to prevent raw data exposure, enabling secure collaboration and auditability. Adstra’s Conexa Identity Network will be embedded in Stagwell’s ID Graph, offering validated identity resolution and new audience attributes. Together, the alliance delivers privacy‑compliant audience enrichment, real‑time optimization, and accelerated ROI for marketers.

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