• The biggest hitsof Bad Bunny’s Apple Music Super Bowl LX Halftime Show Halftime Show Press Conference Breaks Records Bad Bunny Listens Rise on Apple Music Additional Insights from Apple Music Plays of “BAILE INoLVIDABLE” surged by 54 percent in the U.S. • and 36 percent globally. • “BAILE INoLVIDABLE” plays saw a notable lift in non-Spanish-speaking countries, including Canada (60 percent), the UK (54 percent), and Brazil (43 percent). • Lyrics views for “BAILE INoLVIDABLE” jumped by 119 percent in the U.S. • and 79 percent globally. • “BAILE INoLVIDABLE” jumped to No.

Article Summaries:

  • Bad Bunny headlined the Apple Music Super Bowl LX halftime show in Santa Clara, California, alongside Lady Gaga and Ricky Martin. The performance sparked a record‑breaking 63 million views of the accompanying press conference, the most watched Super Bowl‑related event ever. Apple Music data shows a seven‑fold spike in Bad Bunny streams immediately after the show, with “BAILE INoLVIDABLE,” “DtMF,” and “Tití Me Preguntó” topping the charts. The single also surged 54 % in U.S. streams and 36 % globally, reaching No. 1 on the U.S. Latin chart. Shazam activity for the artist rose sharply, with “BAILE INoLVIDABLE” hitting No. 30 on the U.S. Shazam chart.
  • Bad Bunny’s Apple Music Super Bowl LX halftime show at Levi’s Stadium drew record‑breaking global engagement. Within 48 hours the press‑conference livestream topped Super Bowl viewership with over 63 million views across related content. Apple Music data showed a seven‑fold surge in Bad Bunny streams immediately after the show, with “BAILE INoLVIDABLE,” “DtMF,” and “Tití Me Preguntó” topping the charts. The single also climbed to No. 1 on the U.S. Latin chart and saw significant lifts in non‑Spanish‑speaking markets. Shazam activity spiked month‑over‑month, with “BAILE INoLVIDABLE” registering a 130 % jump in recognitions on its trailer release day.

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