• Tesla Tesla sues California DMV to reverse ‘Full Self-Driving’ false advertising ruling Tesla has filed a lawsuit against the California Department of Motor Vehicles seeking to reverse the administrative ruling that found the automaker engaged in false advertising with its “Autopilot” and “Full Self-Driving” marketing. • The move comes just days after Tesla complied with the DMV’s demands to clean up its marketing language - raising the question of why the company is fighting a ruling it already capitulated to. • The lawsuit In a complaint dated February 13, Tesla’s attorneys alleged that the DMV “wrongfully and baselessly” labeled the automaker a “false advertiser” for its prior use of the terms Autopilot and Full Self-Driving. • Tesla argues that the DMV never proved consumers were actually confused about whether its cars were safe to drive without a human at the wheel. • Tesla also made a remarkable argument: that the DMV had known about its use of “Autopilot” branding since 2014 and “Full Self-Driving” since 2016, essentially claiming a statute of limitations on misleading the public. • This isthe same argument Tesla tried in 2023, the idea that it had been lying for so long that it should be allowed to keep going.

Article Summaries:

  • Tesla has filed a lawsuit against the California Department of Motor Vehicles (DMV) seeking to overturn an administrative ruling that branded the automaker a “false advertiser” for its use of the terms “Autopilot” and “Full Self‑Driving.” The complaint, dated February 13, argues the DMV failed to prove consumer confusion and cites a statute‑of‑limitations argument that Tesla has used since 2014 and 2016. The suit follows a December 2025 ruling that found Tesla’s marketing language misleading, a decision the DMV later said would not lead to license suspension after Tesla complied with corrective measures. Tesla’s move comes amid mounting legal pressure, including a recent $243 million verdict in an Autopilot‑related fatality case.
  • Tesla has filed a lawsuit against the California Department of Motor Vehicles seeking to reverse the administrative ruling that found the automaker engaged in false advertising with its “Autopilot” and “Full Self-Driving” marketing. The move comes just days after Tesla complied with the DMV’s demands to clean up its marketing language - raising the question of why the company is fighting a ruling it already capitulated to. The lawsuit In a complaint dated February 13, Tesla’s attorneys alleged that the DMV “wrongfully and baselessly” labeled the automaker a “false advertiser” for its prior use

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