• WALLDORF - SAP SE (NYSE: SAP) today announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud reflecting SAP’s strategy to make engagement a core enterprise capability across the SAP portfolio. • SAP is recognized in the 2026 Gartner® Magic Quadrant™ for Personalization Engines. • SAP Engagement Cloud now brings SAP’s trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. • It builds on market-leading personalization capabilities. • SAP Engagement Cloud also incorporates AI‑enabled insight to support responsible, efficient scaling of personalized engagement. • As part of this evolution, SAP also announced SAP Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data‑control capabilities for organizations operating across multiple brands, regions, and teams.

Article Summaries:

  • SAP SE has renamed its SAP Emarsys customer‑engagement platform to SAP Engagement Cloud, positioning engagement as a core enterprise capability across its portfolio. The new offering, highlighted in Gartner’s 2026 Magic Quadrant for Personalization Engines, integrates SAP’s enterprise backbone with real‑time customer insight, operational execution, and AI‑enabled personalization. An enterprise edition adds advanced administration, governance, and data‑control features for multi‑brand, multi‑region organizations, enabling centralized role and permission management while allowing local teams to execute tailored interactions. Existing Emarsys functionalities remain available, and the enterprise edition will launch on February 19, with further enhancements on SAP’s innovation roadmap.

Sources: