• Naturipe Farms knows berries. • The grower-owned company produces sustainably grown berries including strawberries, raspberries, blackberries, blueberries, and cranberries, and delivers them worldwide every day. • Naturipe has been an SAP customer since 2008, and while initially it was not very proactive with software upgrades, the company’s philosophy has changed over time. • Today, Carol McMillan, Naturipe’s senior IT director, emphasizes the importance of upgrading and upskilling the team regularly. • “There’s actually more of a risk not upgrading the product and not upskilling your team than there is being more aggressive with that timeline,” she says. • Since migrating to SAP S/4HANA in 2018, the company has undergone three upgrades, including RISE with SAP.
Article Summaries:
- Naturipe Farms, a grower‑owned berry producer, has leveraged SAP’s technology to support its rapid expansion. Since adopting SAP S/4HANA in 2018 and migrating to RISE with SAP, the company has completed three major upgrades, emphasizing regular system updates and workforce upskilling. The firm uses SAP tools to optimize its supply chain, improve employee experience, and maintain high product quality amid weather‑driven volatility. Looking ahead, Naturipe plans to deepen AI integration-particularly with Joule-to enhance operations and user experience. The company stresses that technology upgrades are essential to manage exponential growth and mitigate risk.
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