• Here’s what you need to know about the cloud-based CRM vendor’s latest product and company news. • Credit: Tada Images / Shutterstock Salesforce (NYSE:CRM) is a vendor of cloud-based software and applications for sales, customer service, marketing automation, ecommerce, analytics, and application development. • Based in San Francisco, Calif., its services include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Salesforce Platform. • Its subsidiaries include Tableau Software, Slack Technologies, and MuleSoft, among others. • The company is undergoing a pivot to agentic AI, increasingly focused on blending generative AI with a range of other capabilities to offer customers the ability to develop autonomous decision-making agents for their service and sales workflows. • Salesforce has a market cap of $293 billion, making it the world’s 36th most valuable company by market cap.

Article Summaries:

  • Salesforce is accelerating a shift toward agentic AI, integrating generative‑AI capabilities into its sales, service, and marketing clouds. The company announced a definitive deal to acquire Momentum, a startup that will enhance its Agentforce 360 platform and Slack‑based sales tools. Amid this AI push, Salesforce has cut staff-most recently 1,000 jobs-to reallocate resources to new AI products, while also phasing out Heroku Enterprise contracts and moving the platform into a maintenance phase. Additional moves include tightening API pricing, integrating Informatica’s metadata engine to support AI data needs, and launching observability tools for Agentforce 360 to improve AI agent management.
  • SAP’s latest updates highlight a mix of strategic shifts and operational challenges. A 2026 ISG survey found that most SAP migrations fail during planning, prompting the company to extend a five‑month transition window for customers still using S/4HANA Compatibility Packs. SAP also rebranded its Emarsys customer‑experience platform as SAP Engagement Cloud to signal deeper integration. Internally, employee trust has slipped amid restructuring, while externally the firm is addressing a European antitrust probe by offering concessions. Recent TechEd Berlin sessions underscored AI’s growing role, and SAP announced a revamp of its certification process to better reflect real‑world use. Customers remain cautious about the ROI of moving from perpetual licenses to subscription‑based S/4HANA.

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