Relatedness and positive attitudes drive trust in AI and its developers

• As artificial intelligence becomes increasingly embedded in everyday life and public institutions, trust in the companies developing AI is emerging as a critical societal issue. • A new international study led by researchers at Tampere University shows that people’s trust in AI systems-and in the major technology companies behind them-is shaped less by technical competence alone and more by sense of relatedness and positive engagement.

Article Summaries:

• As artificial intelligence becomes increasingly embedded in everyday life and public institutions, trust in the companies developing AI is emerging as a critical societal issue. A new international study led by researchers at Tampere University shows that people’s trust in AI systems-and in the major technology companies behind them-is shaped less by technical competence alone and more by sense of relatedness and positive engagement.

Sources:

• https://phys.org/news/2026-02-relatedness-positive-attitudes-ai.html