• Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Email Get Tom’s Hardware’s best news and in-depth reviews, straight to your inbox. • You are now subscribed Your newsletter sign-up was successful Phison is a key player in the storage world. • The company holds roughly 20% of the SSD controller market, 40% of the automotive storage market, and a slice of server SSDs, among other ventures. • The unprecedented flash memory shortage is tough enough on Phison, but CEO Khein-Seng Pua (KS Pua) says that it could lead many smaller companies to a quick death this year inan interview with Ning Guanfrom Era News. • In the talk, he describes a meeting in China where he witnessed mobile and automotive companies (presumably major ones) pleading suppliers for flash memory. • He concludes that smaller firms may not be able to secureanyflash supply at all, stating that “consumer electronics are finished,” and that the market “will see a lot of victims” in the second half of 2026.
Article Summaries:
- Phison CEO thinks NAND shortages could shut down entire consumer electronics companies in 2026 - claims at least one foundry demands three-year cash payment upfront Incoming NAND flash shortage may be as bad or worse than the DRAM crisis Get Tom’s Hardware’s best news and in-depth reviews, straight to your inbox. You are now subscribed Your newsletter sign-up was successful Phison is a key player in the storage world. The company holds roughly 20% of the SSD controller market, 40% of the automotive storage market, and a slice of server SSDs, among other ventures. The unprecedented flash memory
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