• AI News Perplexity joins anti-ad camp as AI companies battle over trust and revenue Executives said ads could have users ‘doubting everything.’ Executives said ads could have users ‘doubting everything.’ Link Share Gift AI search startup Perplexity is distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell. • The move highlights an emerging crossroads for the AI industry as the sector’s biggest players hunt for stable sources of income to bankroll massive spending, with giants like OpenAI leaning into ads and others like Anthropic promising to keep them out. • Perplexity began phasing out ads late last year and isn’t exploring any new ad deals at the moment, executives said on Monday at a roundtable event, according toBusiness Insiderand theFinancial Times. • It is a noteworthy u-turn for the US startup, which became one of thefirst generative AI companies to test ads on its platform in 2024. • “The challenge with ads is that a user would just start doubting everything . • which is why we don’t see it as a fruitful thing to focus on right now,” said an unnamed executive cited by theFT.
Article Summaries:
- AI search startup Perplexity is distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell. The move highlights an emerging crossroads for the AI industry as the sector’s biggest players hunt for stable sources of income to bankroll massive spending, with giants like OpenAI leaning into ads and others like Anthropic promising to keep them out. Perplexity joins anti-ad camp as AI companies battle over trust and revenue Executives said ads could have users ‘doubting everything.’ Executives said ads could have users ‘doubting everything.’ Perplexity began phasing ou
Sources: