• In Forrester’s most recent Partner Ecosystem Marketing Survey, 75% of partner ecosystem marketing decision-makers reported their overall technology investments will increase in the next 12 months. • Among organizations already investing in a partner marketing automation platform (PMAP), 65% plan to increase their investment. • Even more telling, nearly 60% of organizations not currently using partner marketing automation plan to invest in this technology within a year. • This surge of investment reflects a broader shift in B2B go-to-market strategy. • As organizations increasingly rely on their ecosystem of partners to scale influence, revenue, and growth; partner ecosystem marketing leaders are stepping into a more visible - and more demanding - role. • The opportunity is significant, but so are the operational realities.
Article Summaries:
- Partner Marketing Automation Platform (PMAP) Investment On The Rise In Forrester’s most recent Partner Ecosystem Marketing Survey, 75% of partner ecosystem marketing decision-makers reported their overall technology investments will increase in the next 12 months. Among organizations already investing in a partner marketing automation platform (PMAP), 65% plan to increase their investment. Even more telling, nearly 60% of organizations not currently using partner marketing automation plan to invest in this technology within a year. This surge of investment reflects a broader shift in B2B go-to
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