• Panasonic, once revered for its plasma TVs, is giving up on making its own TV sets. • Today, it announced that Chinese company Skyworth will take over manufacturing, marketing, and selling Panasonic-branded TVs. • Skyworth is a Shenzhen-headquartered TV brand. • The companyclaimsto be “a top three global provider of the Android TV platform.” In July, research firm Omdiareportedthat Skyworth was one of the top-five TV brands by sales revenue in Q1 2025; however, Skyworth hasn’t been able to maintain that position regularly. • Panasonic made its announcement at a “launch event,“FlatpanelsHDreported today. • During the event, a Panasonic representative reportedly said: Under the agreement the new partner will lead sales, marketing, and logistics across the region, while Panasonic provide expertise and quality assurance to uphold its renowned audiovisual standards with full joint development on top-end OLED models.

Article Summaries:

  • Panasonic announced it will stop manufacturing its own television sets, handing production, marketing and sales of Panasonic‑branded TVs to Chinese company Skyworth. The Shenzhen‑based firm will build and distribute the TVs in the U.S. and Europe, while Panasonic will supply quality‑assurance expertise and jointly develop high‑end OLED models. Panasonic will support all units sold up to March 2026 and those launched thereafter. The partnership aims for double‑digit market share in Europe. The move follows Panasonic’s long‑term retreat from the TV market, which began with the exit from plasma production in 2014 and a gradual shift toward flat‑screen displays.
  • Panasonic announced it will cease manufacturing its own televisions, handing production, marketing and sales of Panasonic‑branded sets to Chinese firm Skyworth. The Shenzhen‑based company will produce the TVs, while Panasonic will supply technical expertise, quality assurance and joint development on high‑end OLED models. Panasonic will support all units sold up to March 2026. The partnership targets the U.S. and European markets, with a goal of achieving double‑digit market share. The move follows Panasonic’s long‑standing decline in the TV sector, which began with the exit from plasma production in 2014 and continued through its fluctuating flat‑screen strategy.

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