• Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks • If you buy through our links, we may get a commission • Reviews ethics statement Tech On Expands Robot Factories to Manufacture Its Cloud-Like Sneakers This is the second factory the Swiss brand is banking on to produce its shoes • On opened up a second robotic production facility in South Korea • Popular sneaker brand On announced on Wednesday that it’s expanding its robotic production facility and opening up a new location in South Korea • The Swiss brand is most known for developingrunning, training and lifestyle sneakers with a heavily cushioned, cloud-like sole

Article Summaries:

  • Popular sneaker brand On announced on Wednesday that it’s expanding its robotic production facility and opening up a new location in South Korea. The Swiss brand is most known for developing running, training and lifestyle sneakers with a heavily cushioned, cloud-like sole. On opened its first robotic factory in Zurich in July 2025, after four years of development, and began production with four robots to make its first laceless LightSpray Cloudboom Strike LS shoe. A representative for On did not immediately respond to a request for comment. The process involves a robotic arm that sprays On’s

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