• Takeaways The anti-scam campaign, which is now in its third edition, features Neena Gupta and leading digital creators to help people identify and avoid online scams. • The educational campaign launched in collaboration with the Indian Cyber Crime Coordination Centre (I4C) and the Securities and Exchange Board of India (SEBI), will run through the year with various initiatives, including regional creator partnerships to empower people to combat online scams. • Meta’s anti-scam campaign,Scam Se Bacho, is back with a renewed digital awareness message to help people recognize, question, and report common online scams. • Launched in partnership with theIndian Cyber Crime Coordination Centre (I4C)and theSecurities and Exchange Board of India (SEBI), the initiative features acclaimed actorNeena Gupta and leading digital creatorsto encourage vigilance and promote safer online practices. • Now in its third edition, Meta’s flagship anti-scam campaign underscores Meta’s commitment and continued efforts to combat digital frauds and scams. • Highlighting some of the most prevalent scams types including fake job offers demanding upfront fees, digital arrest scams impersonating government or law enforcement officials, and fraudulent investment schemes promising guaranteed or overnight returns - the campaign film adopts a light-hearted yet cautionary tone, using humor and familiarity to unpack how scams often disguise themselves as opportunity, authority, or urgency.

Article Summaries:

  • Meta has relaunched its “Scam Se Bacho” anti‑scam campaign in India, now in its third edition. The initiative, a partnership with the Indian Cyber Crime Coordination Centre (I4C) and the Securities and Exchange Board of India (SEBI), spotlights actress Neena Gupta and popular digital creators Sukriti Chaturvedi, Yuvraj Dua and Shreyas Mendiratta. The new film uses humor to illustrate common online frauds-fake job offers, digital arrest scams, and bogus investment schemes-encouraging viewers to question offers, use Meta’s safety tools, and report incidents via the national helpline 1930. The campaign underscores Meta’s ongoing commitment to digital safety and fraud awareness.

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