• Data Analytics Measuring Commercial Impact at Scale at Canva How We Built Canva’s IMPACT App with Streamlit in Snowflake Executive Summary At Canva, experimentation is at the core of how we build and grow. • With over thousands of experiments run annually across diverse product surfaces, we needed a scalable, consistent, and trustworthy way to measure what truly drives business outcomes like Monthly Active Users (MAU) and Annual Recurring Revenue (ARR). • To solve this, we developed the IMPACT app â an internal tool built using Snowflakeâ (opens in a new tab or window), Streamlit, Snowpark, and Cortex. • The app enables fast, self-serve estimation of commercial impact for both pre- and post-experiment analysis, using standardized logic aligned with our central finance model. • Key outcomes include: - Reducing time-to-insight from hours to minutes - Enabling consistent, auditable impact sizing across Canva - Making impact insights accessible to both technical and non-technical users - Supporting collaboration through a safe, PR-based development environment More than a tool, IMPACT represents a shift in how we approach internal data products: scalable, testable, and productized for real-world decision-making. • Why Measuring Commercial Impact Matters at Scale At Canva, experimentation is core to how we build and innovate.

Article Summaries:

  • Data Analytics Measuring Commercial Impact at Scale at Canva How We Built Canva’s IMPACT App with Streamlit in Snowflake Executive Summary At Canva, experimentation is at the core of how we build and grow. With over thousands of experiments run annually across diverse product surfaces, we needed a scalable, consistent, and trustworthy way to measure what truly drives business outcomes like Monthly Active Users (MAU) and Annual Recurring Revenue (ARR). To solve this, we developed the IMPACT app â an internal tool built using Snowflakeâ (opens in a new tab or window), Streamlit, Snowpark, and Co
  • Canva has launched an internal “IMPACT” app to quantify the commercial effect of its extensive experimentation program. Built on Snowflake, Streamlit, Snowpark and Cortex, the tool lets teams quickly estimate how A/B tests influence key business outcomes such as Monthly Active Users and Annual Recurring Revenue. The app standardises impact calculations against Canva’s finance model, cutting insight time from hours to minutes and ensuring consistent, auditable sizing across the company. By making impact metrics accessible to both technical and non‑technical users, Canva aims to streamline decision‑making and reinforce a data‑driven culture at scale.

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