• Business Mobile Production News Mattel acquires control of mobile studio Mattel163 from NetEase NetEase received $159 million for its stake in the California studio. • February 11, 2026 Global toy and entertainment company, Mattel, has acquired full ownership of mobile game studio Mattel163 from Chinese conglomerate NetEase. • In a note to investors, Mattel said the deal values Mattel163 at $318 million-with the company handing over $159 million to NetEase for its 50 percent stake. • Mattel163 has worked on titles such asUno!,Uno Wonder,Phase 10, andSkip Bo. • Collectively, the studio’s video game slate has amassed over 550 million downloads worldwide and approximately 20 million monthly active users. • Mattel, which owns major brands such as Barbie, Polly Pocket, Hot Wheels, and Thomas & Friends, said the deal will meaningfully advance its digital game business through the addition of significant development, publishing, and digital customer acquisition expertise.
Article Summaries:
- Mattel acquires control of mobile studio Mattel163 from NetEase NetEase received $159 million for its stake in the California studio. Global toy and entertainment company, Mattel, has acquired full ownership of mobile game studio Mattel163 from Chinese conglomerate NetEase. In a note to investors, Mattel said the deal values Mattel163 at $318 million-with the company handing over $159 million to NetEase for its 50 percent stake. Mattel163 has worked on titles such as Uno!, Uno Wonder, Phase 10, and Skip Bo. Collectively, the studio’s video game slate has amassed over 550 million downloads worl
Sources: