• Vancouver-based athletic apparel retailerlululemonhas partnered with Dutch architectural firmAectualto produce 3D printed ceiling and storefront components for selected stores worldwide. • For this project, the Dutch firm has developed a system of panels with double-curved geometries. • These reference lululemon’s brand elements, including the retailer’s yoga logo and design language, and can be tailored to different store layouts. • The panels depart from standard flat construction, using curved surfaces to create what the architectural firm describes as “immersive, sculptural interiors” that give stores the appearance of being wrapped in three-dimensional fabric. • Completed installations are operational in Milan and at lululemon’s SoHo flagship in New York. • Work is underway in Birmingham and Tokyo, with additional cities to follow.
Article Summaries:
- Vancouver-based athletic apparel retailer lululemon has partnered with Dutch architectural firm Aectual to produce 3D printed ceiling and storefront components for selected stores worldwide. For this project, the Dutch firm has developed a system of panels with double-curved geometries. These reference lululemon’s brand elements, including the retailer’s yoga logo and design language, and can be tailored to different store layouts. The panels depart from standard flat construction, using curved surfaces to create what the architectural firm describes as “immersive, sculptural interiors” that g
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