• Lamborghini kills its electric supercar that nobody wanted Facebook Twitter LinkedIn Reddit Flipboard Email Lamborghini seemed awfully keen to make an all-electric supercar a few years ago when it revealedthe gorgeous Lanzador concept. • But as it turns out, that dream was short-lived. • After showing off the EV concept in 2023, the celebrated Italian marque secretly axed the project late last year, apparently to no one’s dismay. • That’s fromThe Sunday Times, which reported over the weekend that Lamborghini CEOStephan Winkelmann said interest in all-electric cars in its target market was “close to zero.“He added that he was mulling over what to do with the Lanzador before ultimately deciding to kill it off “after over a year of continuous internal discussion, engaging with customers, dealers, market analysis and global data.” Buyers in this segment want something that looks, sounds, and feels like a supercar. • “EVs, in their current form, struggle to deliver this specific emotional connection,” said Winkelmann. • He emphasized that the noise coming from the engine is a prominent selling point when it comes to luxury vehicles - and you simply don’t get that from electric motors.

Article Summaries:

  • Lamborghini has shelved its all‑electric supercar project, the Lanzador concept, after a year‑long internal review. CEO Stephan Winkelmann said the brand’s target market shows “close to zero” interest in fully electric vehicles, citing the need for the visceral engine sound that electric motors lack. The Lanzador, a 2+2 grand‑tourer slated for 2028, would have featured dual electric motors, advanced aerodynamics and sustainable interiors. Instead, Lamborghini will continue to develop plug‑in hybrids-such as the Urus, Tempero and Revuelto-until market conditions justify a full‑EV transition.
  • Lamborghini has officially shelved its all‑electric supercar, the Lanzador concept, after a year of internal review and market analysis. CEO Stephan Winkelmann said that interest in a pure EV from the brand’s target buyers is “close to zero,” and that the lack of engine noise and the emotional experience of a traditional supercar were key factors. The company cited high development costs and the need to expand its Sant’Agata Bolognese plant as impractical for a market not yet ready for a fully electric model. Lamborghini will continue to focus on plug‑in hybrids, such as the Urus, Revuelto and Tempero, until the time is right for a full EV.

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