• Hyundai IONIQ 9 outsold Kia’s EV9 in Korea by over five‑fold, selling 8,227 units last year. • IONIQ 9 ranked 29th among all Korean vehicles, surpassing Kia’s EV4 and EV5. • The SUV offers 532 km range, V2L power‑sharing, and starts at 60 million won ($41,500). • U.S. sales lag: 5,189 IONIQ 9s versus 15,051 Kia EV9s in 2025. • U.S. price set at $60,655 with 335‑mile range and 86.9 ft³ cargo space. • Hyundai expects >10,000 Korean sales by 2026, targeting larger ICE SUV market share.

Article Summaries:

  • Hyundai’s IONIQ 9 has dominated the Korean market, selling 8,227 units last year-more than five times the 1,549 EV9s sold by sister brand Kia-and even surpassing Kia’s smaller EV4 and EV5 models. The three‑row SUV appeals with a roomy interior, up to 532 km range, a vehicle‑to‑load function, and a starting price of 60 million won ($41,500). Hyundai projects sales above 10,000 in 2026. In contrast, U.S. sales lag: 5,189 IONIQ 9s versus 15,051 EV9s, with the U.S. model priced at $60,655 and offering 335 miles of range. Korean subsidies and U.S. loss of the federal tax credit have widened the gap, prompting Hyundai to offer up to $10,000 in savings and 0% APR financing to boost U.S. demand.

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