• EFF has long warned about the dangers of the “real-time bidding” (RTB) system powering nearly every ad you see online. • A proposed class-action settlement with Google over their RTB system is a step in the right direction towards giving people more control over their data. • Truly curbing the harms of RTB, however, will require stronger legislative protections. • What Is Real-Time Bidding? • RTB is the process by which most websites and apps auction off their ad space. • Unfortunately, the milliseconds-long auctions that determine which ads you see also expose your personal information to thousands of companies a day.
Article Summaries:
- EFF has long warned about the dangers of the “real-time bidding” (RTB) system powering nearly every ad you see online. A proposed class-action settlement with Google over their RTB system is a step in the right direction towards giving people more control over their data. Truly curbing the harms of RTB, however, will require stronger legislative protections. What Is Real-Time Bidding? RTB is the process by which most websites and apps auction off their ad space. Unfortunately, the milliseconds-long auctions that determine which ads you see also expose your personal information to thousands of
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