• Samsung TV Plus surpasses 100M monthly active users, marking a major milestone for the FAST service. • Growth of 12M users since Oct 2024, reflecting strong adoption in a subscription‑heavy market. • Built on Samsung’s 19‑year TV hardware dominance, the platform offers instant, ad‑supported content. • No sign‑ups or payments needed, providing a hassle‑free alternative to paid OTT services. • FAST model blends traditional TV simplicity with OTT‑style content selection, easing viewer fatigue. • The 100M milestone underscores the viability of free, ad‑supported streaming in global media.
Article Summaries:
- Samsung Electronics’ free ad‑supported streaming service, Samsung TV Plus, has crossed 100 million monthly active users worldwide, up from 88 million in October 2024. The 12 million‑user jump in roughly 14 months underscores the company’s ability to convert its long‑standing TV‑hardware leadership into a media‑platform ecosystem. While the global market moves toward paid subscriptions, Samsung TV Plus offers instant, ad‑supported access without additional sign‑ups, appealing to viewers facing subscription fatigue. Launched in 2015, the platform now expands its library with AI‑enhanced classic dramas and lifestyle content, positioning itself as a distinct FAST service.
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