• Apple’s first event of the year will reportedly bring at least five products over a ’three-day blitz’ Bloomberg’s Mark Gurman said the multiple product reveals will culminate with an in-person “experience” on March 4. • Ready your wallets if you’ve been thinking about upgrading your Apple products. • According to Bloomberg’s Mark Gurman, Apple will announce “at least five products,” starting on Monday, March 2, and extending to its scheduled “experience” on Wednesday, March 4. • There’s a long list of potential options that Apple could announce next month, but Gurman is confident in a few. • According to the report, Apple is “very likely” to reveal the low-cost MacBook, especially considering the event logo’s choice of colors that could reference the new laptop colors. • Gurman also predicted that Apple could announce the iPhone 17e, since its predecessor was launched last spring, and an iPad Air that’s updated with the M4 chip.

Article Summaries:

  • Bloomberg’s Mark Gurman reports that Apple’s first event of 2024 will span a “three‑day blitz” of product launches, beginning Monday, March 2 and culminating in an in‑person “Apple Experience” on Wednesday, March 4. The company is expected to unveil at least five new items, including a low‑cost MacBook, an iPhone 17e, an iPad Air powered by an M4 chip, and upgraded MacBook Pro models featuring M5 Pro and M5 Max chips. Additional announcements may cover a new MacBook Air with a base M5 chip, a refreshed Mac Studio, and a new Apple Studio Display. The March 4 event will take place in New York, London and Shanghai, and Apple has yet to confirm any details.

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