• UPDATE February 2, 2026 Apple Music kicks off Bad Bunny’s Road to Halftime ahead of Super Bowl LX Tune in to The Official Bad Bunny Interview on February 5 at 10 a.m. • PT on Apple Music Apple Music is celebrating Bad Bunny’s Road to Halftime with a spotlight on the artist who has transformed global pop culture, reimagining the music of the Caribbean and his native Puerto Rico for the world - on his own terms and in his own language. • “This is a special full-circle moment for us,” said Rachel Newman, Apple Music’s co-head. • “Bad Bunny’s an artist that we’ve championed from the very beginning, when our editors discovered his work and contacted him directly about bringing it to Apple Music. • To have him as a headliner of the Apple Music Super Bowl LX Halftime Show feels like the culmination of a deep, long-term partnership that spans most of the last decade, at a time period in which he’s forever changed global pop music.” The global superstar recently shared the record-breaking first-look trailer shot in Puerto Rico in the lead-up to the highly anticipated Apple Music Super Bowl LX Halftime Show on Sunday, February 8, at Levi’s Stadium in Santa Clara, California. • Ahead of the game, Apple Music subscribers can check out the ultimate Bad Bunny Essentials; listen to the mood playlists Dance Bunny, Trap Bunny, Sad Bunny, Party Bunny, and Bunny & Friends, which showcase the many sides of Bad Bunny; explore The DNA of DtMF playlist that highlights Puerto Rican styles and sounds handpicke

UPDATE February 2, 2026 Apple Music kicks off Bad Bunny’s Road to Halftime ahead of Super Bowl LX Tune in to The Official Bad Bunny Interview on February 5 at 10 a.m.

Article Summaries:

  • Apple Music is positioning Bad Bunny as the headliner for the Super Bowl LX halftime show, launching a week‑long “Road to Halftime” campaign. The platform will stream an exclusive 2026 Super Bowl megamix, offer curated playlists (Dance Bunny, Trap Bunny, etc.), and provide an interactive “Sing” feature with lyrics and translations. On February 5, Apple Music Radio hosts Zane Lowe and Ebro Darden will interview the artist at the press conference, while a live “Live from L.A.” radio block runs Thursday‑Sunday, featuring in‑studio performances, FaceTime chats, and special guests. The initiative highlights Apple Music’s decade‑long partnership with Bad Bunny and celebrates his influence on global pop culture.
  • Apple Music is promoting Bad Bunny’s lead‑up to the Super Bowl LX halftime show, highlighting the artist’s decade‑long partnership with the platform. The company will air a full‑length interview on February 5 at 10 a.m. PT, followed by a press conference at the Moscone Center. Subscribers can access a curated “Bad Bunny Essentials” collection, including mood playlists, a career‑spanning megamix by producer Tainy, and an interactive sing‑along feature. Apple Music Radio will broadcast live “Live from L.A.” programming from February 5‑8, featuring in‑studio interviews, performances, and special guests celebrating Bad Bunny’s impact on global pop culture.

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