• Takeaways Social media now influences 77% of retail purchase decisions with our platforms driving 96% of social discovery Short-form video and creators reshaping trust and accelerating product discovery across India Meta’s AI-led shopping tools like Omnichannel Optimization now optimize digital campaigns to drive verifiable in-store sales, unifying the customer journey WhatsApp emerging as a commerce engine connecting discovery, purchase and post-purchase journeys in one conversation There is a dramatic shift happening in how India shops. • As Indian consumers move fluidly between scrolling on social media and shopping in-store or online, retail journeys are becoming increasingly omnichannel. • To understand this shift we have unveiled findings from a new whitepaper in collaboration with the Retailers Association of India (RAI) to highlight how AI, short-form video, creators, and messaging platforms are reshaping Indians to discover, evaluate, and purchase products across digital and physical channels. • The report finds that omnichannel shoppers are significantly more valuable with consumers who shop across channels spending 2.5 times more than single-channel shoppers and up to 73% more when engaging across multiple touchpoints. • Blending research insights with real-world case studies, the whitepaper outlines how discovery, conversation, and commerce are converging to make unified retail journeys a core growth model. • “I urge retail leaders to focus on three transformative pillars highlighted in this whitepaper.

Article Summaries:

  • There is a dramatic shift happening in how India shops. As Indian consumers move fluidly between scrolling on social media and shopping in-store or online, retail journeys are becoming increasingly omnichannel. To understand this shift we have unveiled findings from a new whitepaper in collaboration with the Retailers Association of India (RAI) to highlight how AI, short-form video, creators, and messaging platforms are reshaping Indians to discover, evaluate, and purchase products across digital and physical channels. The report finds that omnichannel shoppers are significantly more valuable

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