• Agentic AI shifts commerce from search to proactive assistants for retailers. • Agents act on intent, learn preferences, and complete transactions autonomously. • Retailers must rethink intent capture, agent transactions, and post‑purchase trust. • AI-driven discovery replaces ranking; visibility now hinges on agent recommendations. • SAP focuses on practical, scalable outcomes, not distant demos. • Future commerce will blend human collaboration with intelligent AI agents.
Article Summaries:
- At NRF 2026, agentic AI was everywhere. At SAP, we’re moving beyond the hype and turning AI into real, scalable outcomes. Agentic AI represents a fundamental change in how commerce works, reshaping discovery, payments, fulfillment, and long-term customer loyalty. Our vision for agentic commerce is bold. In our latest video, we showcase a future where humans and AI agents collaborate to drive intelligent recommendations, proactive operations, efficient business processes, and deeper customer relationships. While this vision points forward, SAP’s focus is firmly grounded in helping retailers tak
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